Measurable Results

Prevention Intervention that works

How do we know our program works?

Both teens and adults from across the country have repeatedly given high praises to the ThinkFast and many say that it provides a unique and engaging experience that participants will always remember. Evaluation data overall does allow program planners to be confident in knowing the program is effective in improving subject knowledge, attitudes, social norms, perceptions of behavior control, and overall behavior intentions. While there have been some differences among groups observed over the years, positive changes tend to be quite consistent across demographic subgroup comparisons (such as between genders, ages, or by race, or grade in school). This gives some indication that teens appear to experience ThinkFast similarly and that they have demonstrated similar benefits as measured. This is corroborated by subjective reports from teens and adults alike that ThinkFast impacts everyone in the room, even in very large groups.

Since 2006, several statewide Highway Safety offices have contracted ThinkFast Interactive services including the administration of local pre/post program evaluations. Data have repeatedly documented the effectiveness of ThinkFast Interactive at increasing highway safety knowledge among both middle and high school students. Teens in statewide samples have consistently increased their knowledge scores by twenty to thirty points after the program in Alaska, Rhode Island, Tennessee, and Virginia. Comparisons from pre to post also reveal significant improvements in teen attitudes towards wearing their seat belts, not talking/texting on the cell phone while driving, not speeding, and a range of other risky driving behaviors. Teens also show significant increases in their intentions to intervene as a passenger to promote safety if whoever is driving them is taking unnecessary risks. Geographical areas adequately saturated with ThinkFast Interactive exposure that complements an effective statewide strategic plan also frequently demonstrate decreases in teen crash rates.

Evaluation Strategies:

ThinkFast Interactive offers several options to program sponsors for measuring the effectiveness of its programs. Please reach out to discuss which option would work best for you and your initiative today.